Monday, 19 October 2009

Cost Per Action Explained


Well it's been a busy few months what with work and other internet projects but as an addition to all that I want to share with you the ins and outs of all the little techniques within the internet marketing sphere. As I said previously I want to cover CPA in a little more detail to show you what to use, where to use it and when to use it.

CPA can be a great little income stream on the side or you can go the whole hog and apply most of your efforts to implementing a successful CPA project. Remember there are no rules on what you choose to do, it is more about how you do it.

So what is CPA, well CPA is where you have an advert, either a glossy clickable image ad or a plain text ad. These can be run on various Websites and when someone clicks on the ad and registers for the product (usually enticed by a free product trial), you get a payment.

You get paid when the person registers so you have no pay per click fees, unless of course you combine it as a pay-per-click ad as well on Google or Yahoo. If you do not have it as pay per click you will then have to pay advertising costs and in order to strike a balance you need to find a website that markets the product your are promoting. If you are selling a lose weight product you will of course want to target it at a weight loss type of site.

For instance a weight-watching section in a womans magazine or a general lose-weight online forum or ezine is a good place to start. A word on weight loss products though, this market is quite lucrative so the prices are usually a bit higher for advertising and competition is usually a bit tougher, in other words you will find most of the Google toppers are well catered for.

One of the places I use for health-related products is Joe Bucks or is free to join and you get most of the promotional material you need such as banner links and landing pages, you do not need to do anything other than find somewhere to put the ad.

I will go through the whole process of using this with helpful screenshots, at a later date, but lets keep to the basic mechancis of CPA just now.

So how do you know if you are going to make a profit? Well you don't but if you choose the product and advertising medium carefully you can increase your chances of turning a profit. You should not give in if it does not work first time as you need to experiment and learn what works and what doesn't but you can limit any learning cycles down to the bare minimum with some simple research i.e.

What product are you going to use?


Where are you going to market it?

And Most Importantly

Is there a market for it?

A very important factor in this is to get contacting site marketing departments and asking specific questions about advertising, page hits on a certain page, suitability of your ad on their site, their marketing plans for the site. If you choose sites at the top of Google expect to pay a bit more than ones down the list but always ask anyway, the difference may only be a few pounds.

Always ask for an introductory trial advertising fee for a month to see how it goes. Say you are advertising on other sites and this will make them more inclined to try and offer you a better rate. Remember they want your business and you want to make money so it is in their interest to attract you to their site.

Look at the site and see if other brands are advertising about the site and see how long it has been up. If it has been up for a while you can bet that advertising works well on this site. This is another 'Green Light' for you to get advertising on that site.

Ok I have not finished with CPA, not by a long shot but I like to stop early so you can digest what you have read, and so you don't get info overload. Info overload to internet marketing is something that can easily put you off and have you very confused in a very short time. I know I have done it many times! Learn from what I am saying and take a break from it.

I would take a bit of time to digest this info, and then read it over again before continuing.



Sunday, 6 September 2009

seo keyword research

SEO Keyword Research

If you are writing your own articles or using PLR articles you want to check that the articles has related keywords for your main keyword in it. So remember we has the main keyword 'improve golf swing' and then a list of related keywords like:

how to improve golf swing
how can I improve my golf swing
how to improve your golf swing

You wouldn't write an article with each of these terms stuck one after the other would you? You can also get punished by search engines for over using one phrase or known keywords too much, and also if you do this it just heightens the reader's awareness that the article is a promotional tool for a product, and it just wouldn't sound right would it. You want to make it look like those keywords just happened to be there.

What you can do to get an idea of other websites keywords go to Google and type in your keyword, see what site is listed first then next to the site listing click on 'cached'. This will show you a version of the site with the keyword phrase or parts of the keyword phrase highlighted throughout the site, in the heading and in articles.

Try it for 'improve golf swing'.

SEO Keyword Research

Thursday, 3 September 2009

Tips for Writing Your Own Articles and Publishing on Ezine

Hi Again

I hope you enjoyed my previous post on article marketing. If you have any questions or comments please post them as I will be able to help people even more if they highlight things they are not sure about.

So last time I promised to go through the things to do if you want to write your own articles, especially if you are going to publish them and use them to promote either affiliate products, your own products or a site or blog with an email opt-in.

I also promised to cover publishing tips for article publishing.

Lets start with writing your own articles. Whatever you are going to write about, and whatever target market you are aiming for you will want to have keywords in the articles so that when people search for say 'Tips for a better golf swing' your articles will have keywords related to that niche.

So say you were writing about how to improve your golf swing how would you find related keywords? Well you can use either of these free sites for a start:

Keyword Tracker Tool

Google Keyword Tool

Note: Related keywords are keywords including the term you are searching for that also include other words such as 'how to improve golf swing'. The main keyword is in bold and additional words in non-bold.

The first site gives you daily searches for keywords related to whatever you type in.

The Google keyword tool gives you a bit more. It gives you stats by month for local and global searches and it also gives you advertiser competition for each related keyword.

If you are going to write about improving your golf swing you would want to include the related keywords in your article. Now that is all very well but sometimes the related keywords do not lend themselves to being included in the article because they are very similar or are very repetitive.

Now the first link I gave you for the free keyword tracker tool, you need to go to that and type in what you are going to write about, say it is improving your golf swing, well put in a layman term such as 'improve golf swing'. Lets look at the results for that:

Daily Search Results for 'improve golf swing'

Can you see how many searches this has per day?

It has 2191 daily searches (this number may vary a bit) for the keyword improve golf swing

Now lets look at 'improving your golf swing'

Daily Search Results for 'improving your golf swing'

Can you see now how many returns this result has?

It only has 6 ??

What a difference but can you see how just taking 2 minutes to check your keywords for your articles can ensure the difference between success and failure?

If you never researched an article you were writing and just used the phrase 'improving your golf swing' instead of 'improve golf swing' related keywords you would be missing out on 2185 daily searches.

So now we have our main keyword we want to check what the related keywords are for this search term. We want to make sure we have a good amount of searches per day so we are entering a market with plenty of people hungry for information. How daily searches should you be looking for? Well a good figure is about 1000+ a day. You could go down to about 800 but I wouldn't go any lower.

So for the main keyword 'improve golf swing' the daily search results of related keywords is 2191 as you can see in the link. Note this may vary from day to day:

Daily Search Results for 'improve golf swing'

In the next posting we will look at the related keywords and how to analyse and use them in your article. Remember it is good to have review of what you have learned every so often. so sit and think about what you have just learned.


Sunday, 30 August 2009

More Tips For Article Marketing

Ok, firstly, in my last post I promised to share with you how to get your hands on 25 (amount can vary) or so articles for less than $5 (price varies too but not by much) to allow you to start publishing on article directories.

You might like to write your own articles and this isn't hard if you have a lot to write about - especially if you have a passion in that arena. So you may be wanting to promote a certain product, or get visitors to your site etc and you need some quality articles to get you going.

What you need to do is find a good supplier of quality Private Label Rights (PLR)articles. What this means is you can generally use the articles as your own and put your name to it, sounds good right? Well not everything is rosy in the garden but i'll show you how to get round that stumbling block in a minute.

Back to getting yourself some PLR articles. There are many vendors of these types of articles and it is really down to you to decide what ones are the best although for any articles I have needed I usually use, they supply articles in a variety of niches and they are usually quite good.

Some people supply only articles in a certain niche and all you need to do to find them is to Google this "[niche] PLR articles". Remember to replace the [niche] with the niche or area you are working in. Your niche could be 'improve your golf swing' or 'get better ABS'?

So what was the stumbling block I was talking about? Ok for this I need to divert to another area of article marketing for a bit. Search engine optimisation (SEO). Search engines hate duplicate content so if you have duplicate content on your site from a PLR article that someone else has bought and published then you will be penalised in the search engines for it.

How can you check if the articles have already been used? You can also check the quality of the articles before you buy and how many people have used them? Well what you can do is go to for instance and look at the article headings. In fact I will show you an example of this now.

Say your niche was golf. go to the link below and look at the titles of the articles:

PLR Store Golf Stuff

Copy the second heading and paste it into Google. Surround it with double quotes so it does not search each word individually as well as the heading.

Now in my search for the 2nd heading 'Achieving the Golf Swing of Pro Golfers' I have found this website on golf with this article title:

Golf Site

Now the article has the same heading as the one in the PLR store right? Yes but it may not be the article from the Private Label Right store, so how do you know?

Simple, look around the golf website for other articles with the same headings as the ones in your PLR store list. In the golf site you can also see:

'An empty box can help your golf swing'
'Basic golf swing mechanics'
'Golf swing fundamentals'
'Golf swings are just one aspect to win the game'

And more. So you can pretty much guarantee that these are the articles you are about to buy. So you can check them out, see how good they are and how many times they have been used.

To check how many times the article has been used copy the first paragraph and then paste it into Google with double quotes surrounding it. This will show you how many times the unedited version has been used.

it does not take much to change your article so that it is more unique to you and doesn't cost you penalties in SEO. for the article I used originally, 'Achieving the Golf Swing of Pro Golfers', the amount of times the unedited version has been used is thus:

Google Search Results for Article First Paragraph

You can see from the link it has been used 234 times (This may vary as people change layouts etc), so you would definitely want to be re-editing this for your own use.

Ok I promise to bring you the next parts on article marketing very soon.


Thursday, 27 August 2009

3 Top Tips for Article Marketing

Hi There

If you want to start building up an image of yourself as a niche or pro in a certain area then you cannot beat article submission to achieve this. Why is this so important? Well if you have an interest or passion in a subject and you also want to make money from it then writing an article on it is positive proof you have some authority, knowledge and expertise in the area, and people will be more inclined to listen to you, and ultimately buy things from you.

So lets get into the nitty gritty of articles.

What is an article?

Daft question you might think but try and give me a logical explanation of what it is, even I am struggling!! An article is a collection of paragraphs, written by an author, either on a certain topic, perhaps with some sub-topics. As always there is a beginning, which will give an overview of the topic(s) to be covered, then a more in-depth discussion in the main body then a conclusion to end it.

Articles for internet marketing are generally 250-500 words long. If your ultimate aim is to sell or promote something then you do not want the article to be very long and you so you do not want big paragraphs.

1)The best way to write an article for internet marketing is to have an intro paragraph about 4 or 5 lines then a collection of top-tips on the subject you are talking about.

2)I would also try and stick to under 10 tips. I currently have an article up and it has had over 30 views as opposed to the rest, which have had 10-15 views. Why? Well I reckon for one the article goes right into the bones of the topic and the heading includes '6 top tips for [subject]'. You do not want to bore someone to the point they switch off and never get to the end of the article. you can get away with 10 or more if the tips are really short.

The 'Top Tips' thing seems to be a favourite for internet marketing. And don't forget the ultimate aim of your article is for people to read and then sign up to your newsletter or to buy a product from you.

3)Don't worry too much about the length, as long as it is under 500 words but preferrably no less than 250. The article I was talking about earlier with over 30 views is quite short as opposed to the others.

I will be bringing you some technical tips on using links on your articles very soon and also more on article marketing including:

How to get a bunch of articles for less than $5, usually about 25 articles of 250-500 words.

Tips for writing your own articles.

And tips on publishing your articles to ezine etc.

See you soon


Tuesday, 18 August 2009

The Easy Mistakes in Learning to Make Money Online (And How to Avoid Them)

Hi There

While wading my way through all the internet make money "guff" on the net I found myself getting confused and getting the 'One step forward 2 back' syndrome if you know what I mean? Why? Well every time I read some new 'Best Way to Do X' I thought wait a minute this is only their spin on how to say joint venture with someone but it might not be the way YOU would do it.

The mistake(s) I realised that I was making was trying to follow the guides to a T as if this guy's way was going to be the exact way I would do it too. Sure you can copy someone but how do you know it is going to work for you? The person writing the article may be writing it as a sales letter so may be leaving out the meat and potatoes, to tempt you with the sign up later on to find out the rest!

They may have more experience

They may have less experience

They may have other techniques they use that they are not fully explaining

So the best way is to watch the videos and read the articles

Take notes

Review the info you have taken in

and take any ideas from it that you may be able to slot into your own plan

But do not copy a plan word for word

Sometimes you may have an idea but are a little stuck with a certain aspect of doing this or that, but you may then pick up a snippet of info from another totally unrelated plan that can slot right into your plan and get you going.

Monday, 17 August 2009

So Into the Thick of It

Hi There

I found myself writing my life 'internet marketing' story in the heading so I had to abruptly stop myself and decide to assign the meat and potatoes to the posts; that is what the blog is for after all. Now understand that if you are quite new to this game yourself then you can certainly get an edge following me on here and using my tips and tricks on the various ways to make money on the net, and also the things to avoid if you want to NOT lose money! (No Brainer right?).

A lot of stuff I have come across is not so much rubbish, it is just aggressively marketed as 'Make money within a week using this system', when in actual fact it can take anything up to 3 - 6 months to start seeing any sort of returns. I always buy these sorts of promotions, glean the info and then get the money back before the money back guarantee runs out - no law against it! I think you could make money with some of these systems but it would require a hell of a lot of work and some shrewd moves, and some lady luck too.

I mean if you only learn one thing surely it's one more little string in your internet marketing bow? Please feel free to post and correct me if I am wrong and tell me how. Remember we are all always learning so none of us are perfect. You might have more knowledge on a certain aspect that I post but I will certainly tell you my level of expertise before I talk about anything, and my experiences and proof, or not, if it makes money.

I am quite busy just now with some projects but I will be covering the basics of cost per action and double opt-in marketing techniques to allow you to get an insight into this as I understand it, and how I am starting to experiment with it. I will also try and tell you all those hidden extras you might need with any reviews and will run through a budget and how to do a good internet business plan before you committ yourself to anything.